Custom blending

Create your scent

Choose up to four notes in each layer. The pyramid in the summary is what our perfumers will work from — it doesn't need to be finished or perfect, it needs to be honest about the direction you want.

Price on request · Samples before any commitment · Formulation stays yours

Top notes

0 / 4 selected

First impression. Lifts off in the opening 15 minutes and sells the tester.

Middle / heart notes

0 / 4 selected

The character of the scent. Holds for two to four hours and defines the line.

Base notes

0 / 4 selected

Longevity and trail. Fixes the blend and carries it on fabric.

After you send it

What a brief turns into

A note list is a direction, not a formula. Here's the work between your selection and a bottle you can sell.

  1. 01

    We read it against the market

    Four notes can go several ways. We come back with the interpretation we think sells where you're selling, and one alternative that goes the other way.

  2. 02

    Two or three trials, not one

    Our perfumer network in India builds variants around your pyramid. You smell the differences side by side rather than judging a single attempt.

  3. 03

    Adjustment rounds

    Drier, sweeter, longer, cheaper to make — most briefs need two rounds. TBC: rounds included before revision charges apply.

  4. 04

    Locked reference

    Once approved, the formulation is recorded against your account and reproduced batch to batch. It is not offered to anyone else.

One thing we won't do — we don't match, clone or reference branded fragrances, and we can't accept a brief written against one. Describe the mood, the market and the notes, and we'll build something that belongs to you.